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Matic has launched the Serene, its first new robot vacuum model since 2023. The $1,695 model is rated at 52 decibels on maximum suction, three decibels quieter than the current $1,495 Matic; existing owners can request a hardware upgrade in early 2027, with the fee based on their original purchase price.
Matic has launched the Serene, a robot vacuum rated at 52 decibels on its highest suction setting, with a price of $1,695. The company says it is three decibels quieter than its existing model, which will remain on sale for $1,495, and that current owners can request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since its 2023 debut. According to the company, its main change is a new hardware stack designed to lower operating noise while maintaining maximum suction. Matic says the robot reaches 52 decibels at that setting, a level it compares with the sound of a running refrigerator. That figure is a company specification, not an independent test result.
Matic cofounder and president Mehul Nariyawala told The Verge that the product is intended for people “who are extremely noise sensitive.” He described the Serene as “exactly the same Matic” apart from the noise-focused hardware change. The existing model, rated at 55 decibels at its highest level, will continue to be sold at its current $1,495 price.
The company says current Matic owners will be able to request a hardware upgrade in early 2027. The charge will be the difference between what an owner paid for their original vacuum and the Serene’s $1,695 price. That means the fee could vary: an owner who bought the original at its launch price of $1,095 could pay $600, while someone who paid the current $1,495 price would pay $200.
The Serene targets a common trade-off in robot vacuums: noise versus cleaning power. Many models offer quieter settings by reducing suction, while their maximum-power modes can be louder. Matic says the Serene can run at full suction at 52 decibels, which could make it more practical for people who work from home or prefer to run a vacuum while they are in the room.
The claimed reduction is three decibels compared with the original Matic. Whether that change will be noticeable in everyday use—and whether the Serene cleans as effectively as its predecessor—will require independent testing. For buyers, the decision is also tied to cost: the lower noise rating comes with a $200 premium over the current model, and the upgrade price for existing owners depends on their original purchase price.
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How Matic Changed Its Vacuum
Matic’s robot differs in both form and navigation from many disc-shaped, lidar-based vacuums sold by brands including iRobot, Roborock and Dreame. Rather than relying on a large dock, the taller Matic carries its dust bag and water tank on the robot. The Serene retains that basic design, according to the company.
When developing the original vacuum, Matic identified noise, getting stuck and becoming trapped under furniture among the problems it wanted to address, Nariyawala told The Verge. The company launched the Matic in 2023 and has raised its price since then: the original launch price was $1,095, while the current price is $1,495. The Serene marks the first new model in the lineup since that debut, rather than a full redesign.
Noise Claims Await Testing
The 52-decibel rating comes from Matic; the supplied report does not provide an independent measurement or a detailed testing method. It is not yet clear how the Serene’s sound will compare with the original across different floor types, rooms or cleaning conditions, or whether users will find the three-decibel reduction substantial in practice.
Cleaning performance, battery life and other specifications are also not detailed in the announcement material. The report says a full review is planned, but it does not provide testing results. The precise timing and process for the early-2027 owner upgrades, including how customers will submit requests, have not been specified.
Review and Owner Upgrades
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. A hands-on review is expected to test the company’s noise claims and assess whether the vacuum’s cleaning performance matches the existing model.
For current owners, the next stated milestone is the upgrade request window in early 2027. Matic has said the upgrade price will be based on the difference between the customer’s original purchase price and $1,695. Further details on how to request the change have not yet been provided.
Key Questions
How much does the Matic Serene cost?
The Serene is $1,695. Matic’s existing robot vacuum remains available for $1,495.
How quiet is the Matic Serene?
Matic rates it at 52 decibels on maximum suction, three decibels below the original Matic’s 55-decibel rating. Those figures are company claims; independent test results are not included in the report.
Can current Matic owners upgrade?
Yes. Matic says owners can request a hardware upgrade in early 2027. The fee will be the difference between the owner’s original purchase price and the Serene’s $1,695 price.
Is the Serene a completely new robot design?
Matic says it is otherwise the same Matic, with a new hardware stack intended to reduce noise. The company has not described it as a full redesign.
Source: theverge.com
